An emerging leader in the FMCG industry is seeking a high-caliber Senior Commercial Manager to drive its sales, marketing, and business development strategies. This role is designed for a strategic professional who can strengthen market positioning and identify new business opportunities to ensure sustainable revenue growth. The successful candidate will transition the organization from a startup phase into a dominant market player by developing diverse sales channels and expanding the customer base.
Key Responsibilities
Define and implement comprehensive sales, marketing, and business development strategies aligned with the company’s long-term goals.
Lead and mentor the sales team while overseeing performance, forecasting, and the management of key client relationships.
Execute marketing strategies focused on brand positioning, digital presence, and high-impact promotional campaigns.
Explore and develop new market channels across HoReCa, B2B, and Retail segments to improve distribution diversity.
Take responsibility for financial budgeting, margin optimization, and the definition of team KPIs to maximize profitability.
Conduct thorough market research to evaluate consumer behavior and competitive trends to inform data-driven decisions.
Required Qualifications
5+ years of professional experience in sales, marketing, and business development.
Proven track record of working within B2B, HoReCa, and Retail segments.
Bachelor’s degree or higher in Business Administration, Finance.
Advanced proficiency in English and expertise in using CRM systems, Microsoft Office, and Power BI.
Strong negotiation skills and the ability to build effective relationships with diverse stakeholders.
Why Join?
This role offers significant authority to make strategic decisions at the management level within a fast-paced startup environment. The organization provides a clear path for career advancement and offers opportunities for both domestic and international professional training. It is an ideal position for a leader who thrives on building systems from the ground up and driving brand-based products to market success.