Head of Marketing & Growth — Fintech / Digital Financial Services, Mongolia
Ulaanbaatar, Mongolia | Full-time | Competitive salary
The Opportunity
A fast-growing digital financial services company is seeking a commercially minded, data-driven Head of Marketing & Growth to build and lead its customer growth engine — from awareness and acquisition through activation, repeat usage, and retention. This is not a traditional brand or communications role — it's a growth-focused executive position that combines brand building with measurable, sustainable customer and portfolio growth. As a senior member of the leadership team, you'll work closely with Product, Sales, Credit & Risk, Technology, and Finance to ensure growth translates into profitable, high-quality outcomes.
What You'll Do
- Develop and execute the company's overall marketing and customer growth strategy
- Lead customer acquisition across digital and offline channels — performance marketing, digital campaigns, referral programs, and partnerships
- Own key growth economics: CAC, LTV, conversion rates, and marketing ROI
- Build customer lifecycle management across the full journey — acquire, activate, borrow, repay, re-engage, retain
- Develop CRM, segmentation, cross-sell/upsell, and loyalty programs
- Own brand strategy and positioning, ensuring consistent identity across all customer touchpoints
- Lead digital customer engagement across app, web, social, and direct channels, optimizing the full digital funnel
- Build a strong customer insights and analytics capability within the marketing function
What We're Looking For
- Proven experience leading marketing and growth functions in a data-driven, digital-first environment — fintech, digital lending, or e-commerce growth background preferred
- Strong command of acquisition economics (CAC, LTV, conversion, ROI) and customer lifecycle management
- Experience building and scaling brand strategy alongside measurable growth outcomes
- Comfortable working cross-functionally with Product, Risk, Technology, and Finance teams
- Strong analytical and customer insights capability
What's on Offer
A senior leadership role at the intersection of brand, growth, and data — real influence over how a fast-growing financial services company builds trust and scales its customer base, working alongside a strong cross-functional leadership team.
How to Apply
Contact Ankhbold Dugersuren, Recruitment Director at Higher Careers
📞 +976 9946-8088 | ✉️ ankhbold@higher.careers